By Tony Romeo

HARRISBURG, Pa. (CBS) — Those lime green Penndot tow trucks that patrol area highways are getting a makeover  — along with a sponsorship, thanks to a recently enacted law.

READ MORE: Officials Investigating Gas Explosion Inside Home In South Philadelphia

State officials unveiled the new look for the service trucks today.

State Farm, the insurance company, already has a deal to sponsor emergency assistance trucks on the Pennsylvania Turnpike, operated by the Pennsylvania Turnpike Commission.  But Brad Mallory, executive deputy secretary of the Pennsylvania Department of Transporation, says it was only a recently enacted law allowing for public-private partnerships (“P3s”) that allowed Penndot to make a similar deal for the highways it operates.

READ MORE: GameStop Employee Shot During Attempted Robbery In Philadelphia's Lawncrest Section, Police Say

“We, however, have been over the years both governed by -– not inappropriately, I might add -– and restricted by very strict government procurement laws,” Mallory said today.  “This P3 legislation gives us a mechanism by which we may legally accept sponsorships.”

So, those green Penndot trucks will be painted over with red-and-white State Farm logos, and the company will pay $425,000 per year for the privilege — about ten percent of the cost of the roving safety patrol program.


MORE NEWS: Gary And Lorraine Parker, Missing Ocean County Couple, Found Dead