By Tim Jimenez

PHILADELPHIA (CBS) – It’s day two of Made in America in Philadelphia. Thousands are filling up the Ben Franklin Parkway for the festival which once again benefits the local chapter of the United Way.

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The band “Vacationer” kicked things off, one of more than two dozen acts hitting the stage. While music is at the front and center of the festival, the United Way of Greater Philadelphia and Southern New Jersey will once again be getting some of the proceeds.

“As part of our involvement in the festival we’re gonna be able to invest about $300,000 into the community,” says Chris Murray — the chapter’s VP of communications.

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That money, Murray says, will go to their impact fund, which pays for various programs:

“That help prepare kids to start school, ready to learn. To help youth stay on track to graduate high school. We’re also investing in training and development programs that are matching working adults with jobs and improving their skill sets.”

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United Way of Lancaster County also gets a piece of the pie. Last year, a chapter spokeswoman says they got $100,000.