CBS News PhillyWatch Now
Filed Under:Adidas, Benjamin Franklin Logo, nba, sixers, Sixers Secondary Logo
(credit: Jesse D. Garrabrant/NBAE via Getty Images)

PHILADELPHIA (CBS) — A new alternate logo will debut for the Sixers this season. The team is paying homage to the city’s history by depicting Benjamin Franklin in a new logo that will appear on team memorabilia this upcoming season.

Click here to see the new Ben Franklin Sixers logo.

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The logo depicts the American icon valiantly leaping forward wielding a basketball as he dons his 76ers coat.

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The logo can now be seen through the team’s website and is available for purchase on Adidas T-shirts. While the image will serve as the team’s secondary logo, there are no indications that it will appear on in-game apparel at any time soon.

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