Social Media Today: Start to Success, Newsle Acquired, Brand Interaction Study
By Melony Roy
Facebook launches new program
Facebook has launched a new program called Start to Success.
The program is free for businesses who'll invest $50 or more per day on their Facebook Ads for 4 weeks.
During this time a dedicated Facebook account manager will help you develop a customized strategy, create targeted ads, and help you track your campaign's performance.
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LinkedIn acquires Newsle
LinkedIn has announced it acquired Newsle, a start-up that finds blogs and articles that mention you or anyone you care about and notifies you seconds after they've published.
The terms of the deal were not disclosed, but LinkedIn says the goal is to provide professional insights that make you better at what you do. For example, knowing more about the people in your network.
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Study: Facebook tops for social brand interactions
New research from GlobalWebIndex has revealed users are more likely to interact with brands and brand content on Facebook than either Twitter or Google+.
23% clicked "Like" on a brand's Facebook Page in the past month compared to 7% who have followed a brand Twitter profile and 6% who have connected with their Google+ page.
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Follow KYW social media editor Melony Roy @MelonyRoy.
