PHILADELPHIA (CBS) – Call it a Philly take on a Hollywood classic.

Geno’s Steaks, one of the city’s most famous cheesesteak shops, plans to offer Willy Wonka-esque “golden tickets” throughout the month of July.

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The iconic eatery says it will be randomly hiding golden tickets inside the wrappings of five steaks, offering winners a behind-the-scenes tour of the restaurant with Geno Vento, as well as complimentary lunch and an afternoon Phillies game versus the New York Mets.

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Geno, who credits his childhood love of “Willy Wonka & The Chocolate Factory” with giving him the idea for the promotion, is the second generation owner of the shop.

Anyone who wants to get their hands on one can follow #GenosGoldenTicket on Facebook, Twitter or Instagram to get updates.

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