PHILADELPHIA (CBS) – A new restaurant serving healthy eats is setting up shop in the Philadelphia area.

b.good, a healthy “fast casual” restaurant (think HipCityVeg), is planning to open five locations in the Philly area, starting with one in Marlton, NJ that starts serving today.

Local Deb Lutz, of Bryn Mawr, was reportedly so passionate about the chain that she left her 20-plus year career in order to bring the eatery to her hometown.

“b.good serves food you can feel good about eating, even though its served fast,” she says.

Menu items include quinoa bowls, smoothies, sandwiches, salads, milkshakes and more, all made with local ingredients, including some grown on the premises. For example, a Spicy Avocado Lime Bowl features kale from Eagle Road Farm in Quarryville, and the blueberry smoothies is made with berries from Blueberry Bill Farm in Hammonton, NJ.

The Marlton eatery's interior. (credit: Deb Lutz)

The Marlton eatery’s interior. (credit: Deb Lutz)

The new Marlton restaurant is located inside the former Lily Pulitzer store at The Promenade and offers 72-seats. It also features a 20-seat outdoor café and garden, which grows herbs and veggies used in the eatery’s food and drinks.

And b.good is already doing some good, as well: On Sunday, July 13th, the restaurant will sell complete meals for $5, with proceeds benefiting the nonprofit Sunday Suppers.

As for the four other Philadelphia area locations? Reps for the restaurant say they have yet to be determined.

For more information on b.good, visit: or the b.good Philly Facebook page.

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