By Paul Kurtz

PHILADELPHIA (CBS) — Mayor Nutter joined a coalition of anti-gun groups today to help launch a new initiative to reduce gun violence.

Philadelphia was one of ten cities to become part of former New York Mayor Michael Bloomberg’s new lobbying group, Everytown for Gun Safety.

Bloomberg is plowing $50 million of his own money into the campaign to counter the powerful influence of the National Rifle Association.

Mayor Nutter says part of that effort will include a gun sense voter campaign.

“Americans across the country will begin pledging to vote for laws and elected officials or candidates that support common sense gun safety laws to end gun violence,” he said.

One of the lobby’s primary demands is universal background checks. Nutter contends it is not an organized grab for everyone’s guns.

“I respect the second amendment,” he said, “but I believe I have a first amendment right not be shot.”