PHILADELPHIA (CBS) — As the search continues for the suspects wanted for the murder of a 26-year old in Northern Liberties last weekend, the reward for information leading the suspects is being increased.

The Citizens Crime Commission says the reward is now $37,000 for information that helps Philadelphia Police make an arrest in the robbery and shooting death of Amber Long.

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Long and her mother were targeted by two purse-snatchers last Sunday night.

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Watch the Video

In surveillance video released by Philadelphia Police, one robber grabs the purse of Long’s and starts to run, while a second robber grabs Long’s purse, spinning her around.  An instant later, Amber was shot and dying in her mother’s arms (see related story).

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Anyone with information is asked to call the Crime Commission Tip line at 215-546-TIPS or Philadelphia Police at 215-686-TIPS.