By John Ostapkovich
PHILADELPHIA (CBS) – As the holiday shopping season begins, there’s a new perspective on the relationship each of us has with companies.
Corporations are people, according to the Supreme Court, and while that offends many people, there’s reason to believe we’ve been treating them that way personally all along.
Technology and business have changed ,but people’s brains have not. That’s one of the bedrock points of “The Human Brand: How We Relate to People, Products and Companies.”
Co-author Chris Malone, a Newtown Square-based business consultant, traces our dealings with today’s brands back to the ancient need to size up potential allies and enemies on sight:
“The way we are wired is that our brain is processing exactly the same,” he tells KYW Newsradio. ” People were the first brands and faces were the first logos, and all this branded trade and commerce that we’ve engaged in has simply been an adaptation of the way that we perceive one another.”
Listen to John’s full interview with Chris Malone (trt: 12:45)…