By Melony Roy
PHILADELPHIA (CBS) – The virtual pin board for your fashion wish lists, DIY ideas, recipes and everyday inspiration, Pinterest, will begin rolling out promoted pins to generate some ad dollars.
Founded in 2009, Social networking site Pinterest has been growing at a rapid rate. CEO Ben Silbermann announced in a blog post that it would begin experimenting with ‘promoted pins.’
PR & Social Media Director for Neff Associates Kylie Flett, “For advertisers, its huge. I mean, that’s where I see the biggest advantage. If I was an online retailer, if I was a fashion boutique or even people like Home Depot who have the ability to market to the DIY’ers, advertising with promoted pins are definitely something I would be looking at.”
The goal of ads will be relevancy to a user’s search, and Pinterest will promote a few pins in search results and category feeds.
“I think the most compelling statistic that I’ve read is that the click-through rate on a Pinterest pin is about 1.1 percent which blows out of the water a Facebook banner ad which floats around that 0.1 percent.”
The post also emphasized that ads will be “tasteful” and not disruptive to the site’s user experience.