By Melony Roy

By Melony Roy

PHILADELPHIA (CBS) – The virtual pin board for your fashion wish lists, DIY ideas, recipes and everyday inspiration, Pinterest, will begin rolling out promoted pins to generate some ad dollars.

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Founded in 2009, Social networking site Pinterest has been growing at a rapid rate. CEO Ben Silbermann announced in a blog post that it would begin experimenting with ‘promoted pins.’

PR & Social Media Director for Neff Associates Kylie Flett, “For advertisers, its huge. I mean, that’s where I see the biggest advantage. If I was an online retailer, if I was a fashion boutique or even people like Home Depot who have the ability to market to the DIY’ers, advertising with promoted pins are definitely something I would be looking at.”

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The goal of ads will be relevancy to a user’s search, and Pinterest will promote a few pins in search results and category feeds.

“I think the most compelling statistic that I’ve read is that the click-through rate on a Pinterest pin is about 1.1 percent which blows out of the water a Facebook banner ad which floats around that 0.1 percent.”

The post also emphasized that ads will be “tasteful” and not disruptive to the site’s user experience.

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