By Brad Segall

KING OF PRUSSIA, Pa. (CBS) — The nearly 20,000 employees who work at the King of Prussia business park but come from outside the Upper Merion area now have a new incentive to get out of their cars and onto public transportation.

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It’s called “The Connector” — a shuttle bus service that links the business park with SEPTA’s Regional Rail lines at the Norristown Transportation Center and the Paoli-Thorndale line at Wayne Station.

A $500,000 grant from the Delaware Valley Regional Planning Commission will help offset the costs for the first three years.

King of Prussia District executive director Eric Goldstein says every person who rides the shuttle means one fewer car on the road.

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“Anybody who drives around this area knows that while King of Prussia is successful based on its accessibility — the confluence of highways here is superb — all that activity brings with it congestion, as you know.”

Six commercial property owners are making the shuttle available to their employees and tenants for $1 per ride; all others pay $2.

Advertising and ticket sales will also help keep costs down. The shuttle will run during rush hours.  The vehicles are equipped with free Wi-Fi, bike racks, and are ADA compliant.

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