By Cherri Gregg

PHILADELPHIA (CBS) — Community efforts are already underway to help raise money for the victims of Wednesday’s devastating building collapse in center city (see related stories).

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The Philly DoGooder group has launched an online “crowdfunding” campaign on  The goal is to raise $12,000 in 30 days — $2,000 for each family of the six victims who died in the collapse.

“It’s such an unexpected tragedy to these families,” says Philly DoGooder co-founder David Gloss, who says the effort was launched on Thursday and is catching on like wildfire through social media. They raised $1,000 within the first 24 hours.

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“We have over 50 people who have already contributed to the campaign — it keeps rising every single second,” Gloss says.  “Our goal is to have them, once they have a contribution, to share it to the network.”

He says amounts raised over the $12,000 goal will go to the Salvation Army. To donate go to

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