By Cherri Gregg

PHILADELPHIA (CBS) — Community efforts are already underway to help raise money for the victims of Wednesday’s devastating building collapse in center city (see related stories).

READ MORE: Lucy The Elephant Will Reopen For Tours On Friday

The Philly DoGooder group has launched an online “crowdfunding” campaign on Rally.org.  The goal is to raise $12,000 in 30 days — $2,000 for each family of the six victims who died in the collapse.

“It’s such an unexpected tragedy to these families,” says Philly DoGooder co-founder David Gloss, who says the effort was launched on Thursday and is catching on like wildfire through social media. They raised $1,000 within the first 24 hours.

READ MORE: DJ Jazzy Jeff Announces Residency At Rivers Casino Philadelphia

“We have over 50 people who have already contributed to the campaign — it keeps rising every single second,” Gloss says.  “Our goal is to have them, once they have a contribution, to share it to the network.”

He says amounts raised over the $12,000 goal will go to the Salvation Army. To donate go to rally.org/PhillyBuildingCollapse.

MORE NEWS: People Will Likely Lose Up To 58 Hours Of Sleep By 2099, Study Suggests