By Dr. Brian McDonough, Medical Editor
PHILADELPHIA (CBS) – There is a very interesting report in the journal JAMA Pediatrics. It has to do with alcohol product placement in movies.READ MORE: Philadelphia Fourth Of July Shooting: 2 Police Officers Injured After Shots Fired During Fireworks Show On Ben Franklin Parkway
There is a disturbing trend: over the past seven years the number of scenes with alcohol and alcohol brand placement has increased in movies aimed at children and teens. Brand appearances in youth-rated movies have gone up, from 80 to 145 per year.READ MORE: Philadelphia Mayor Jim Kenney Fed Up With City's Gun Violence Problem, Says He'll Be Happy When He's Not Mayor
We know that children and teens exposed to images of alcohol and tobacco in movies are more likely to engage in risky substance-related behavior.
The problem is not as bad in the case of cigarette smokers because of the master settlement agreement that was established in 1998 between the state Attorneys General and major tobacco companies, where tobacco companies agreed to end product placement in film and television.MORE NEWS: South Jersey Man Recalls Moments After Shots Fired Injuring 2 Police Officers At Wawa Welcome America Fireworks Show In Philadelphia
The authors of the journal suggest something similar be done with alcohol ads.