By Melony Roy
PHILADELPHIA (CBS) — Twitter’s “Vine” launched at the beginning of the year, and some brands are now using the video-sharing app to both promote their products and showcase their creativity.READ MORE: Philadelphia Health Commissioner Dr. Thomas Farley Resigns Over Mishandling Of Remains Belonging To Victims Of 1985 MOVE Bombing
Lou Perseghin, client service manager for the Philadelphia-based social media marketing agency Chatterblast, says Vine — the six-second video sharing platform — is changing the way some brands are doing business.
“A good Vine really showcases a brand’s creativity, more so than their products, whereas with many other mediums you have a great picture but because motion and sound are incorporated you have to be a little more in-depth with it,” he tells KYW Newsradio.
But with Vine, he says, you can create your own six-second commercial which can be shared by users across Vine, plus Facebook and Twitter.READ MORE: Taste With Tori: Take Your Taste Buds On Trip To Europe While Visiting Paloma's In Phoenixville
“You want to create some type of ongoing narrative with Vine,” Perseghin notes. “You want people to keep coming back and looking at your account because you have recurring characters or recurring themes or consistent style.”
According to new research by video technology company Unruly, five Vine videos are shared on Twitter every second, and branded Vines are four times more likely to be shared than longer branded online videos.
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