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By Paul Kurtz

ATLANTIC CITY, N.J. (CBS) — Atlantic City tourism officials and Zipcar have formed a partnership designed to boost business for both.

Outside 30th Street Station in Philadelphia today, Zipcar officials unveiled a hatchback wrapped in an image of the Atlantic City skyline — a motorized billboard announcing the company’s arrival at the Jersey shore.

Zipcar Philadelphia general manager Peter Bruvick (at left in photo) says they’re selling convenience and accessibility.

“You don’t have to drive now in a Zipcar now to Atlantic City. You’re saving on mileage and you’re saving on time.”

Bruvick says beachgoers who are Zipcar members will be able to board a New Jersey Transit train at  30th Street, chill out for the 90-minute ride to AC, then pick up their vehicle at the Sheraton Hotel next to the train station.

Zipcars are designed to be rented for as little as one hour at a time. Cost of a basic vehicle is $83 per day.

Ed Salvato of the Atlantic City Alliance is hoping that this is the start of a long and succesful relationship.

“I think we’re just starting out a little slow and small and seeing how it goes, and hopefully building from there,” he said today.  “There’s a lot of capacity for increasing the number of cars and spots at the Sheraton, so we hope this is a success and we hope we have to scramble to increase the number of cars we have.”


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