By Amy E. Feldman
PHILADELPHIA (CBS) – Do you advertise your business online? Here are some things you may need to know.READ MORE: Police Asking For Public's Help In Obtaining Cellphone Video Of July 4 Parkway Shooting That Injured 2 Officers
When you scroll through your email bin, you see so many spam advertisements that guarantee either to shrink parts of your body or enlarge others that you may not realize that advertising and marketing on the internet is, in fact, regulated.READ MORE: Kyle Schwarber Homers Twice, Phillies Still Fall To Nationals 3-2
The Federal Trade Commission is a government agency that prevents deceptive practices, which mislead consumers and affect consumers’ decisions about the product or service in any medium. In order for an ad to pass muster, it must both tell the truth and must not leave out relevant information. Disclaimers, like “these claims have never been substantiated and the product is likely to make your hair fall out” must be clear and conspicuous and demonstrations must show how the product will perform under normal use.MORE NEWS: Sergio Diggs, Philadelphia Police Officer Shot On Parkway, Recalls Fourth Of July Incident
Dot-com Disclosures, a guide to online advertising regulation, is available on the FTC website so if you advertise online, read it carefully – otherwise the only thing that will be enlarged are your legal fees.