By Mike Dunn

PHILADELPHIA (CBS) – City Council President Darrell Clarke today introduces his plan to place advertising on city-owned buildings and vehicles as a way of boosting revenue without boosting taxes.

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Clarke’s detailed plan to allows for city owned buildings like rec centers, and equipment like trash trucks, to run ads. He says a consulting firm hired by Council conservatively estimates that Philly could bring in $10 million a year:

“We think it’s very important, as I’ve said time after time, to create revenue opportunities for the city other than sticking our hands into the citizens’ pockets and increasing taxes.”

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Other cities, Clarke says, have long since done this:

“Across the nation, municipalities are advertising on publicly-owned property and they’re making millions and millions of dollars,” he said. “So I think it’s time for the city of Philadelphia to go after these dollars that are lying on the table.”

Under Clarke’s proposal, a committee would be established to help determine both the content and location of ads on city properties. Clarke first floated the idea more than a year ago, and he says introducing formal legislation now will help move the idea forward.

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Groups opposed to outdoor advertising are expected to assail the proposal.