By Dr. Brian McDonough

By Dr. Brian McDonough, Medical Editor

PHILADELPHIA (CBS) – There is a new study that is definitely going to get a great deal of attention and it is certainly controversial. The report finds that gruesome images on cigarettes actually discourage smoking.

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The report from South Carolina focused on people with poor education and low income and found that when cigarette cartons and boxes had these images, it discouraged smoking.

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The combination of graphic images combined with text statements was particularly effective.

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Nine hundred eighty-one people were in the study and the images were quite graphic including images of tombstones.