The Philadelphia Collection 2012 officially starts Thursday, September 13th and will run through next Thursday, September 20th.

The fashion series is designed to promote the city and all aspects of its fashion economy, including its impressive “collection” of retailers, boutiques, stylists, designers, modeling agencies, design schools and fashion/design students.

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Events are independently produced by local producers and retailers and include fashion shows, trunk shows, lectures, movies, panel discussions by experts, and more.

April’s New Look:

Hair by: Follicle Studio

-April’s naturally curly hair was too heavy interior-ally, so owner Francesca Rivetti added soft layers to elongate the shape, which also softened her face shape.

-She also added a soft light copper to her recently highlighted hair to add depth and dimension.

-She kept the curls, as she wanted work with the natural fabric of April’s hair. Her hair is very curly and realistically that’s how she wears it.

Makeup by: Samantha Klein of Face Stylist

-April had some ruddineess (redness) on her face, so Samantha concentrated on giving her an even complexion with some foundation.

-Also, Samantha defined her eyes with liner to help them pop a bit more.

Clothing and shoes: South Moon Under

Quilted nude shoulder bag from South Moon Under

-This timeless Chanel-inspired chain shoulder bag from South Moon Under will never go out of style. Nude is still a very popular color for accessories, and it is a perfect transition from Spring to Fall. The bag can be used as a day-time or night-time bag.

South Moon Under and “Susan Graver for QVC” Gold Bangles, Joan Rivers for QVC Bangle

-“Arm Parties” are very popular – it’s all about taking your favorite bracelets/watches and stacking them. We chose a chunky black bangle from QVC and various gold bangles from both QVC and South Moon Under to match the gold hardware in the nude purse.

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V Couture by Kooba Shelly Ostrich Shopper Tote Braided Handles from QVC

-This 100% vegan tote bag by Kooba for QVC can carry all of your belongings. This bag is perfect for the woman who needs to carry all her gadgets, laptop, notebook, etc. The color “oxblood” which is a very deep burgundy, is very popular for fall.

“Lady Red” Chinoo Dress

-We wanted to choose a dress that really showed off April’s curves. This rich red asymmetrical sheath dress features a figure flattering pleated front with angled neckline and a cap sleeve. This is from Chinoo Designs.

Jessica Simpson Nude Patent Pumps from South Moon Under

-This great nude pump from South Moon Under is very versatile and a staple shoe for every woman’s wardrobe.

To get April’s new Philadelphia Collection look, visit:

Follicle Studio: Fabric Row

741 South 4th St (Northeast Corner, Ground Floor, 4th + Fitzwater)

Philadelphia, PA 19147, 215.564.9099,

Samantha Klein of Face Stylist:


South Moon Under:

1731 Chestnut Street Philadelphia, PA 19103

(215) 563-2298,

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Visit to see the complete schedule of fashion and style events takings place throughout the city from September 13-20. Join our conversation on twitter @philacollection and #TPC2012.