By Brad Segall

By Brad Segall

LOWER GWYNEDD, Pa. (CBS) — Officials in Lower Gwynedd are launching a marketing campaign to promote the Bethlehem Pike corridor, hoping to attract new residents and new businesses to the Montgomery County community.

It’s called “I Like The Pike,” and it’s a multi-pronged program designed to showcase the properties along Bethlehem Pike between Norristown Road and Dager Road that are available for redevelopment.

By publicizing the attributes of the corridor, officials hope to attract real estate companies that will convert underutilized properties into viable developments.

Township supervisor Kathleen Hunsicker says they also hope to generate foot traffic along the Pike.

“We want to keep it residential,” she tells KYW Newsradio.  “It’s historically a bedroom community.  We do not want to lose that characteristic altogether, but we want to bring in more restaurants, retail, and residential in the center of town.”

The town recently spent more than $1 million on new sidewalks, lighting, and streetscapes.  The township is also looking at some zoning changes that would provide more flexibility and make many of the properties more attractive to developers.

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