By Melony Roy
PHILADELPHIA (CBS) – The election season is underway and social media now plays a bigger role in how candidates campaign.READ MORE: 2 Dead, 1 Injured Following Shooting Outside Wawa In Upper Macungie Township; Suspect Dies Of Self-Inflicted Gunshot Wound
Alex Torpey, one of the youngest mayors in the country, was part of a panel discussing social media this week at the National Constitution Center. He successfully used social media in his South Orange, NJ campaign. But, why was it so effective?READ MORE: Eagles' Howie Roseman, Nick Sirianni Noncommittal On Jalen Hurts As Starting QB: 'We're Going To Have Competition At Every Position'
“All the analytics of how many likes you get and how many RT’s (retweets) you get on twitter, it’s so scientific at this point. At the end of the day what I found was just that people were able to talk to me and we were able to have an honest, frank conversation and it wasn’t just filled with talking points”MORE NEWS: New Mugshot Released As Derek Chauvin Is Booked Into Maximum Security Prison
Both President Obama and the presumptive republican candidate Mitt Romney communicate and participate in most if not all social platforms. The top three being Twitter, Facebook, & YouTube.