Philadelphia, March 14, 2012 – CBS 3 and The CW Philly will present the third annual Ronald McDonald House Charities Phone Bank, a five hour on-air fundraiser for one of the Delaware Valley’s most beloved charities, live across both stations this Tuesday, March 20th, 3 to 8 p.m. Segments will air in newscasts, in commercial break time and in regular programming with one hour specials at both 3 and 7 p.m. Pledges can be made by credit card or check by calling the phone bank at 1-877-KYW-3ASK (1-877-599-3275) during those hours or by texting the word ‘FAMILY’ to 20222. Each text is a $10 donation.

All funds raised through the phone bank will directly benefit Ronald McDonald House Charities of the Philadelphia Region, a non-profit organization that creates, finds and supports programs that directly improve the health and well-being of children in our community.

Anchors Susan Barnett and Chris May will host the event with special appearances by Anchor Pat Ciarrocchi, Sports Director Beasley Reece, Meteorologist Kathy Orr and on-air personalities from the CBS RADIO stations in Philadelphia including Ross Brittain, Valerie Knight and Frank Lewis of 98.1 WOGL’s Breakfast Club and Chris Stigall from Talk Radio 1210 WPHT among others.

Philadelphia sports teams have teamed up with Ronald McDonald House Charities to offer an unprecedented line-up of Sixers, Phillies and Flyers suites, tickets and autographed memorabilia as incentives for callers throughout the broadcast, including a rare opportunity to meet Phillies pitcher Cliff Lee. Donors can visit to bid on these high-end incentive packages now through March 20th.

RMHC of the Philadelphia Region grants hundreds of thousands of dollars per year to support local non-profit programs that directly improve the health and well-being of children. In addition, the charity supports the Philadelphia, Southern New Jersey and Delaware Ronald McDonald Houses; 13 Ronald McDonald Family Rooms® in area hospitals such as Children’s Hospital of Philadelphia, Cooper University Hospital (Camden, N.J.), and Alfred I. DuPont Hospital (Wilmington, DE); the Ronald McDonald Care Mobile® operated by St. Christopher’s Foundation for Children and four scholarship programs for graduating seniors in the area. The charity receives its support from McDonald’s Corporation, McDonald’s Owner/Operators, corporate donors and McDonald’s customers.

“CBS 3 and The CW Philly are honored to continue this partnership with such an outstanding charity that provides critical services for parents and children at such a difficult time,” says CBS 3 and The CW Philly President and General Manager Jon Hitchcock.

“Now in its third year, it is our hope that the phone bank will help increase even more awareness of RMHC and raise the dollars needed to continue offering services that support the health and well-being of children and families in our area,” says Mike Anton, McDonald’s Owner/Operator and President of RMHC of the Philadelphia Region, Inc. “We are so appreciative of all our donors, sponsors, CBS3 and The CW Philly for their partnership and dedication to this great cause.”

The Ronald McDonald House Charities Phone Bank is presented by the Tri-State Toyota Dealers Association and ConEdison Solutions. CBS 3 and The CW Philly acknowledge the support of Aberdeen Asset Management, Amoroso’s Baking Company, Coca-Cola, ING Direct, Keystone Foods, McDonalds Restaurants of the Greater Philadelphia Region, Nemours/Alfred I. duPont Hospital for Children and Wells Fargo, all sponsors of this fundraiser.

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.