By Kim Glovas

PHILADELPHIA (CBS) — The time for Christmas shopping is quickly drawing to a close.  But there are many people who still have gifts to buy.

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One entrepreneur is helping procrastinators with a way to do last-minute shopping and still meet the gift-giving deadline.

Today, December 23rd, is “E-Gift Card Day,” so declared last year by the founder of eCoupons and eGift Cards, Talya Schaeffer.

Schaeffer says the e-gift card option is for all those people who maybe have been pressed for time, or couldn’t think of a good gift idea.

And, Schaeffer adds, it’s just a little different than a regular gift card:

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“The difference is that you have to know the eperson’s e-mail address.  So you would go online — you can go to  We have over a hundred retailers who are participating in this day, and we list all the different e-gift cards so that you don’t have to get confused between regular gift cards versus the e-gift cards.”

Schaeffer says the entire process is done online, and the e-gift card can be delivered immediately.  Or you can have it arrive on Christmas Day.

She says other online retailers are also offering e-gift cards this year.

“I think it’s a great last-minute gift idea,” she adds.


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