BRIDGETON, N.J. (CBS) – Authorities in Cumberland County are investigating a fatal bull riding accident that occurred Sunday evening, according to police.

The accident happened a little after 7:30 p.m. at Dutch Neck Village in the unit block of Trench Road in Hopewell. Police say 24-year-old Rigoberto Flores of Brentwood, New York was riding a bull when he was thrown off and then trampled.

The victim was taken to Regional Medical Center in Vineland and pronounced dead shortly before 8 p.m.