WASHINGTON TOWNSHIP, N.J. (CBS) — New Jersey has come out with regulations covering advertisements on school buses.  And while there doesn’t seem to be a stampede to adopt school bus ads, there is some interest.

The rules call for relatively modest ads (nothing like a SEPTA bus wrap) for non-controversial sponsors.

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Jim Murphy, a school board member in Washington Township (Gloucester County), is a proponent of school bus ads to solve a particular problem involving school busing in his cash-strapped school district.

“State mandate says you have a two-mile limit that the children can walk to school, but we were giving them a mile and a half.  And then we had to take back from that,” he recalls.  “We went back to the state mandate of two miles, and it caused a lot of unhappiness.  You figure a first-grader with a school pack walking two miles to school, that’s a pretty good distance.”

So, Murphy is exploring the ads idea to restore the courtesy busing.

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Still, who would advertise, how much to charge, and how many sponsors would be sought are all unanswered questions in a brand new area of school administration.

Discussion is expected to resume at the August 25th school board meeting.

Reported by John Ostapkovich, KYW Newsradio 1060

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