PHILADELPHIA (CBS) – Zinch is a web site that can help colleges and students connect. On this site, students can create a profile similar to a college application. These profiles can be browsed by colleges with an opportunity to form a connection with the user.

Colleges also have the ability to search through these profiles in order to contact interested students. Zinch started out as a research project at Princeton University in June 2006 by a group of students.

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Getting In! The Zinch Guide to College Admissions and Financial Aid in the Digital Age, is published by Wiley and it’s a most comprehensive book incorporating all aspects of applying, deciding on and funding for college.

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Prospective applicants will find themselves in the case studies, learning the jargon of higher ed, the cautions in applying and the how- to’s of every step and misstep along the way.

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Reported By Dr. Marciene Mattleman, KYW Newsradio