PHILADELPHIA (CBS) – Area business owners got an education today on the value of going “green” at a sustainability conference held at the environmentally friendly Lincoln Financial Field, in South Philadelphia.

It wasn’t too long ago that going green was something reserved strictly for tree huggers.  But today, the sustainability wave is sweeping across the land.

Experts in the field, including consultant Joshua Radoff, told a Greater Philadelphia Chamber of Commerce gathering that sustainability makes a lot of sense (as in “common”) and cents (as in money).

Radoff says saving energy inside the workplace should be viewed as a mere starting point.

“I think that represents a great first step into a much broader type of program that you could be launching in terms of creating a sustainability image that is tackling everything from food to reducing waste to landscape design to essentially the way your building or corporation or your company or organization starts to look and feel,” he said.

Radoff also cited a number of studies indicating that workers are up to 16 times more productive in environmentally friendly buildings.

Reported by Paul Kurtz, KYW Newsradio 1060.

Top Content On CBSPhilly

Watch & Listen LIVE