By Jim Donovan: At a time when commodity and fuel costs are rising dramatically, Wegmans Food Markets announced today that it will not increase prices through 2011 on 40 products that families buy most, to help customers and employees manage their grocery costs.

The 40 products include such items as orange juice, canned coffee, cereal, bananas, red peppers, pasta and sauce, chicken, ground beef, salmon, tilapia, tuna, frozen pizza, frozen vegetables, and deli ham and turkey. Because some of these items come in different varieties or sizes (different kinds of pasta sauce or frozen vegetables for example), the actual number of items covered by the price pledge is about 200 SKUs, or stock keeping units.

Nearly all are Wegmans brand items. The price freeze could mean an additional $350 to $400 annually in savings for a family of four.

Here is a list of the items:

Watch & Listen LIVE