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Meryl Levitz

(City officials, tourism leaders, and leaders of city arts institutions unveil the new logo for the city's marketing campaign.  Credit: Steve Tawa)

Philadelphia’s New Tourism Marketing Campaign Targets ‘Culture Vultures’

In advance of the mid-May opening of the Barnes Foundation Museum on the Benjamin Franklin Parkway, the City of Philadelphia and city tourism officials are launching a new arts marketing campaign.


(Credit: Cherri Gregg, KYW Newsradio)

A Good Start For Philadelphia Tourism In 2012

According to a top tourism official, it was a rip-roaring New Year’s holiday in terms of bringing people to enjoy the festivities in Philadelphia.


File photo of Philadelphia skyline

Philadelphia In The Spotlight

With a slew of national articles about Philadelphia in the past few weeks, the city seems to be in the spotlight and it is all positive news about the city.


An example of the "With Love" advertising campaign from the Greater Philadelphia Tourism Marketing Corporation. (File photo provided by GPTMC)

Philadelphia Tourism Report Shows Boom In Visitors

The Greater Philadelphia Tourism Marketing Corporation has released a new report on the impact of tourism marketing on the region. And there’s reason to celebrate.


(Meryl Levitz, president of the Greater Philadelphia Tourism Marketing Corporation.  File photo by KYW's John McDevitt)

Winners Of Philadelphia’s “With Love” Marketing Contest Announced

Meryl Levitz, president and CEO pf GPTMC, says since the start of the “With Love” billboard campaign, people have been stopping her on the street to give her billboard ideas.


(Credit / Karin Phillips, KYW Newsradio)

Yo, New York! Tourism Officials Pitch Arts Festival

Philadelphia tourism officials are traveling around the east coast offering other cities a glimpse of this April’s Philadelphia International Festival of the Arts.


(The Greater Philadelphia Tourism Marketing Corporation web site features its letter-writing contest.)

Positively Philadelphia: A Love-Letter-Writing Contest

A contest inviting people to write love letters to Philadelphia is in full swing.


Love Park

Philadelphia Declared ‘Best City To Celebrate Holiday Spirit’

The Christmas tree in New York City’s Rockefeller Center, the New Years Eve extravaganza’s of London and Rome and the climate temperatures of Rio de Janeiro were no match for the holiday spirit celebrated in the city of Brotherly Love.