Can Marketing Automation Help Bridge The Gap Between Marketing And Sales?Salesfusion Chief Marketing Officer Malinda Wilkinson explains how a marketing automation platform can boost sales.
Every Small Business Owner Should Know The 80/20 RuleThe law of the vital few, or the 80/20 principle, is one of the most important concepts in modern entrepreneurship.
Study: Why Does Cheap Wine Taste Better If We Think It's Expensive?A new study claims the placebo effect is so strong it can actually change our brain chemistry.
Report: Social Media Plays Substantial Role In Driving Holiday SalesAccording to research released by digital marketing platform Offerpop, 67% of marketers plan to increase their social media budgets this holiday season.
New Study Indicates Phillies Fans Are Biggest BandwagonersA new study indicates Phillies fans are the most sensitive.
Price Spotting AppPriceSpotting is a community-based tool that tracks grocery prices in your neighborhood.
Using Fear Tactics To Promote Healthy ChoicesFear tactics have been used many times over the years but is it a good thing to use these tactics to influence medical care?
Financial Company Ranks Majors Based On Student Loan RepaymentTuition, room and board, books and possible graduate degrees add up pretty quickly and Bankrate.com is helping students find out the return on investment for their degree.
Programmers, Advertisers Looking To Take Advantage Of Twitter, TV RelationshipA recent Nielsen and SocialGuide study revealed that more Twitter chatter correlates to higher television ratings and TV programmers and advertisers are looking to take advantage of that marriage.
FTC Investigates Data Brokers Do you know what a data broker is? Chances are you don't. But data brokers know a lot about you.
Social Network Testing New Way To Make Ads More PersonalFacebook is looking at using details to place targeted ads for other companies - not on its smartphone apps, but on others, and on mobile web.
Pen Marketed Toward Women Receiving Mixed ReviewsBic, the company that makes razors, has cut a little to close to the nerve with its new line of pens "for her."