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Bruce Yelk

(A new Philadelphia tourism spot aimed at the gay and lesbian market features a campy character called "Miss Richfield 1981."  Image provided by GPTMC)

New Philly Tourism Campaign Goes Over The Top For Gay Market

Bruce Yelk, with the Greater Philadelphia Tourism Marketing Corporation, says their newest marketing campaign marks the third time ever that an LGBT-specific campaign has been produced by a US destination.


(Credit / Getty Images)

It’s The Sixth Annual U.S. Mr. Gay Pageant

It’s the first on the east coast and will feature a swim suit contest, formal wear contest but also a serious side.



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