Commercials and public service announcements often use fear to try to scare someone into healthier behavior. But is it a good idea to frighten people? And, is it effective?
The goal of ads will be relevancy to a user’s search, and Pinterest will promote a few pins in search results and category feeds.
Over the past seven years the number of scenes with alcohol and alcohol brand placement has increased in movies aimed at children and teens. Some advocates are trying to change that.
Advertising and marketing on the internet is, in fact, regulated by the Federal Trade Commission.
City Council members are accusing Mayor Nutter of foot-dragging on putting advertising on city properties in order to generate some much-needed cash.
A recent Nielsen and SocialGuide study revealed that more Twitter chatter correlates to higher television ratings and TV programmers and advertisers are looking to take advantage of that marriage.
“Here is the truth: Smoking kills, on average, 1200 Americans. Everyday.” Pretty blunt, eh? And not something you’d imagine a tobacco company saying. Except now, it’s going to be forced to put that exact statement on packages of cigarettes.
Always on the lookout for new ways to make money, Facebook is trying something made popular by another social network.
In the US, if the retailer advertises a price and then tries to renege on that price, the retailer may be held to the price, but there are exceptions.
The TV screens of Pennsylvanians are suddenly empty of presidential campaign advertising as the post-Labor Day campaign season begins.
Bic, the company that makes razors, has cut a little to close to the nerve with its new line of pens “for her.”
If you wanted to be just like Kim Kardashian (and who wouldn’t) and you went out and bought a pair of Skecher’s Shape-up sneakers, you can get money back.
The soon-to-be City Council President, Darrell Clarke, has proclaimed part of his agenda for the new year: bringing in big bucks by slapping advertisements on city-owned buildings, including rec centers and City Hall.
If you visit to the Youtube channel “Rob’s World” for a Temple dental student talking about origami or Rubik’s Cube, you’ll first be greeted by an ad.
Philadelphia (CBS) – Advertising is no longer confined to what, a generation ago, were all the usual places. Now it can pop up anywhere, but to what effect? “Anytime you drive frustrated, selfish, bold or […]