advertising

(File photo: Joe Raedle/ Getty Images)

Consumers Protected From False Advertising, No Matter How False

If advertising claims are so crazy on their face that no reasonable person would believe them, is a company still liable for misleading consumers?

07/22/2014

(credit: Mary Turner/Getty Images)

Celebrities Tweet Ads

When you sign up for a celebrity’s twitter feed your signing up to see what they are advertising.

06/17/2014

(File photo: Joe Raedle/ Getty Images)

Unsolicited Faxes Are Illegal – And Costly

The Telephone Consumer Protection Act says it’s illegal to send unsolicited ads to any fax machine, whether business or personal, without the recipient’s prior express permission.

03/12/2014

(credit:  Kena Betancur/Getty Images)

Dove Drops ‘Armpit Of America’ Billboard In New Jersey

Dove is learning the hard way that New Jersey residents don’t appreciate being referred to as “The Armpit of America.”

03/04/2014

(File photo)

Scared Into Good Health

Commercials and public service announcements often use fear to try to scare someone into healthier behavior. But is it a good idea to frighten people? And, is it effective?

10/29/2013

Pinterest says its redesign makes navigation easier with bigger, bolder pins. (Credit: Pinterest)

Pinterest To Roll Out ‘Promoted Pins’

The goal of ads will be relevancy to a user’s search, and Pinterest will promote a few pins in search results and category feeds.

09/24/2013

Photo Credit: Thinkstock.com

Limiting Children’s Exposure To Alcohol Ads

Over the past seven years the number of scenes with alcohol and alcohol brand placement has increased in movies aimed at children and teens. Some advocates are trying to change that.

06/07/2013

Regulating Online Ads

Advertising and marketing on the internet is, in fact, regulated by the Federal Trade Commission.

05/10/2013

(Philadelphia solicitor Shelley Smith responds to questions from councilman James Kenney, right.  Image from City of Phila. TV)

Philadelphia City Council, Nutter Still At Odds Over Advertising On City Properties

City Council members are accusing Mayor Nutter of foot-dragging on putting advertising on city properties in order to generate some much-needed cash.

04/21/2013

US-IT-COMPUTER-TELECOM-INTERNET-ELECTRONICS-CES

Programmers, Advertisers Looking To Take Advantage Of Twitter, TV Relationship

A recent Nielsen and SocialGuide study revealed that more Twitter chatter correlates to higher television ratings and TV programmers and advertisers are looking to take advantage of that marriage.

03/30/2013

SMOKING BAN

Legal Obligation To Correct Misleading Ads

“Here is the truth: Smoking kills, on average, 1200 Americans. Everyday.” Pretty blunt, eh? And not something you’d imagine a tobacco company saying. Except now, it’s going to be forced to put that exact statement on packages of cigarettes.

01/04/2013

(Credit: Aaron Tam/AFP/ Getty Images)

Facebook Testing New ‘Want’ Button

Always on the lookout for new ways to make money, Facebook is trying something made popular by another social network.

10/13/2012

Are Misleading Advertisers Held Legally Accountable?

In the US, if the retailer advertises a price and then tries to renege on that price, the retailer may be held to the price, but there are exceptions.

10/11/2012

Campaign 2012

No Presidential Campaign Ads In Pennsylvania?

The TV screens of Pennsylvanians are suddenly empty of presidential campaign advertising as the post-Labor Day campaign season begins.

09/05/2012

(Credit: CBS 3)

Pen Marketed Toward Women Receiving Mixed Reviews

Bic, the company that makes razors, has cut a little to close to the nerve with its new line of pens “for her.”

08/29/2012

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