Small Business Challenge Presented By Beneficial Bank
The winner is… Red Thread!
Please visit http://www.redthreadbydrdeb.com.
Red Thread will receive a $25,000 marketing campaign on KYW NEWSRADIO and CBSPhilly.com and a free Private Office for 1 year with American Executive Centers.
Red Thread strives to design and create the best clothing and solutions to improve the quality of life for all breast cancer survivors. The first date they were open for business was on Mother’s Day on May 5th 2011. There are many different clothing options for customers to choose from. According to Dr. Deb, “Red Thread was born from both urgency and necessity.” After surviving a double mastectomy and reconstruction surgery, still in pain and not happy with the aesthetic solution, she came up with a line of comfortable clothing that is also beautiful. “I’m a physician, I’m a survivor. I know what survivors are going through. I created these products to make myself feel whole again. I want to share that with all the other 2.6 million survivors that live in the United States,” says Dr. Deb.
“We like being part of this terrific campaign supporting the growth and success of small businesses in our community,” says Mike Howard, President of American Executive Centers. “We sincerely welcome Red Thread to the American Executive Centers community and look forward to helping to take Dr. Deb’s business to the next level!”
Below were the 5 finalists to win the 2012 Small Business Challenge presented by Beneficial Bank.
Here are the finalists (Click the business name to read their submitted essay)
4) Red Thread
Small Business Challenge Criteria:
- Business must be up & running, and post-revenue
- 80% of revenue must stay in the Delaware Valley
- Business must be less than two years old
- Total revenue must be less than $5 million annually
All entries were judged by an independent panel of business experts.
- Pam Cyr, Chief Retail Officer, Beneficial Bank
- Pam Hisler, NJ Market Director, Beneficial Bank
- Mike Howard, President, American Executive Centers
- Mark Lochiavo, Executive Director, Laurence A. Baiada Institute for Entrepreneurship, Drexel University and Sr. Exec. in Residence, LeBow College of Business
- Tina M. Malek, MBA, VP, Director of Marketing Communications, Beneficial Bank
- Carl Needles, PA Market Director, Beneficial Bank
- Tony Sweeney, SVP Media Director, LevLane Advertising, PR, Interactive
- Terri Zobel, Director of Programs and Services, Laurence A. Baiada Institute for Entrepreneurship, Drexel University
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