In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.
Her beat has sent her to Austin, Texas for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.
Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.
She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.
Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.
A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University. She is president of the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.
Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix. She resides in Philadelphia.
Drexel’s College of Computing and Informatics has hosted a week long camp for middle school girls to learn how to build and program robots.
The Democratic National Convention may be over but social media is still abuzz.
Social media now plays a key role in the election process — and the world’s largest social network is Philadelphia for the Democratic National Convention.
They will be posting, tweeting, sharing about why they love Philadelphia.
The organizers of World Youth Day commissioned an app called Pilgrimage.
Inspired by its current exhibition “The Science Behind Pixar”– The Franklin Institute has partnered with T-E Connectivity to send three local students on a STEM education tour in California.
These days, sharing one’s Netflix or Hulu password with a friend or family member is somewhat of a common practice, but under a new federal ruling it could be a crime.
Curalate, a leading tech startup in Philadelphia, has been announced as the first local official technology provider of the Democratic National Convention, joining AT&T, Microsoft, and LG.
He says their social media strategy for the DNC isn’t going to be any different than what they do for any other event. But he is working with other city officials.
The 10-minute video was streamed and narrated by Castile’s girlfriend on her smartphone.
Since its launch five years ago, Snapchat has become very popular with teens and college age students. Now, parents have started to invade the messaging app.
Every day is essentially Social Media Day, but June 30th marks the seventh global celebration.
Science in the Summer is a free, enrichment program for elementary students. It has more than 150,000 alumni to date.
Leon Bridges, The O’Jays, Harold Melvin’s Blue Notes and The Intruders are some of the July Fourth acts on the Parkway for the Sound of Phladelphia tribute before the fireworks.
Live-streaming services Periscope and Facebook Live proved to be a valuable tool.
Facebook has signed deals with with nearly 140 media companies and celebrities to create videos for Facebook Live.
In an attempt to catch up with its competitors, Twitter is extending its video lengths.
The annual Made In America Festival will once again takeover the Benjamin Franklin Parkway on September 3 and 4.
The social network says it’s introducing 360 photos so users can share more immersive views of their world.
The stage comedy opening Saturday night in Philadelphia is called “Muddled.”
Brands advertising on Twitter can use emojis to bolster their campaigns.
Buzzfeed has pulled out of a million dollar ad deal with the RNC because of the “tone and substance” of Donald Trump’s campaign.
A victim’s impact statement posted on social media from a case in California has drawn strong reaction worldwide.
The 9th annual all day concert will take over Festival Pier this Saturday.
Facebook, Twitter, and YouTube have agreed to review a “majority” of flagged content within 24 hours and if necessary– remove it.
Brands and businesses are discovering that one of the best ways to target audience groups, drive awareness, and increase engagement is by creating partnerships with select social media influencers.
Rumors have persisted for months that Twitter was looking to move beyond its 140-character limit.
City officials and organizers of Wawa Welcome America! gathered at the Visitors Center to announce details for this year’s July 4th celebration including the musical lineup.
The annual festival celebrates Philadelphia’s unique role as America’s birthplace with 35 events and 100 hours of activities
LinkedIn has admitted that tens of millions more accounts than first thought may have been compromised in an attack four years ago.