Melony Roy

melony roy Melony RoyMelony Roy is director of social media for KYW Newsradio 1060, supervising the station’s Twitter, Facebook, and other interactive media branding efforts.

In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.

Her beat has sent her to Austin, Texas for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.

Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.

She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.

Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.

A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University.  She is president of the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.

Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix.  She resides in  Philadelphia.

Follow Melony Roy on Twitter!

Melony Roy’s Facebook page

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Middle School Girls Get A Lesson On Robotics At Drexel University

Drexel’s College of Computing and Informatics has hosted a week long camp for middle school girls to learn how to build and program robots.

KYW Newsradio 1060–08/12/2016

Social Media Reacts To DNC, Calls Tim Kaine A ‘Corny Dad’

The Democratic National Convention may be over but social media is still abuzz.

KYW Newsradio 1060–07/29/2016

Facebook Sets Up Shop At DNC

Social media now plays a key role in the election process — and the world’s largest social network is Philadelphia for the Democratic National Convention.

07/27/2016

With DNC Underway, Host Committee Is Ready To Show Off Philadelphia

They will be posting, tweeting, sharing about why they love Philadelphia.

07/25/2016

Philly Based Companies Help Connect Catholics For World Youth Day

The organizers of World Youth Day commissioned an app called Pilgrimage.

07/24/2016

Local Students Rewarded With STEM Educational Tour Through California

Inspired by its current exhibition “The Science Behind Pixar”– The Franklin Institute has partnered with T-E Connectivity to send three local students on a STEM education tour in California.

07/15/2016

Could Sharing Your Netflix Password Make You A Federal Criminal?

These days, sharing one’s Netflix or Hulu password with a friend or family member is somewhat of a common practice, but under a new federal ruling it could be a crime.

07/12/2016

Visual Marketing Startup Named First Local Official Technology Provider For DNC

Curalate, a leading tech startup in Philadelphia, has been announced as the first local official technology provider of the Democratic National Convention, joining AT&T, Microsoft, and LG.

07/11/2016

Philadelphia Police Department Prepares For Their Social Media Campaign During DNC

He says their social media strategy for the DNC isn’t going to be any different than what they do for any other event. But he is working with other city officials.

07/10/2016

Minnesota Shooting: How Will New Social Media Features Influence Police, Prosecutors, and Public?

The 10-minute video was streamed and narrated by Castile’s girlfriend on her smartphone.

07/07/2016

Aw, Snap! Parents Begin Flocking To Snapchat

Since its launch five years ago, Snapchat has become very popular with teens and college age students. Now, parents have started to invade the messaging app.

07/06/2016

#SMdayPHL: Social Media Day Celebrated In Philly

Every day is essentially Social Media Day, but June 30th marks the seventh global celebration.

06/30/2016

Summer Learning Program Encourages Students To Explore Wonders Of Science

Science in the Summer is a free, enrichment program for elementary students. It has more than 150,000 alumni to date.

06/29/2016

New Acts And More Music Expected At America’s Biggest Birthday Party This Year

Leon Bridges, The O’Jays, Harold Melvin’s Blue Notes and The Intruders are some of the July Fourth acts on the Parkway for the Sound of Phladelphia tribute before the fireworks.

06/28/2016

Social Media Plays Key Role In Democratic Congressional Sit-In

Live-streaming services Periscope and Facebook Live proved to be a valuable tool.

06/23/2016

Facebook Inks Deals Worth 50 Million With Publishers And Celebs To Promote Live Streaming Product

Facebook has signed deals with with nearly 140 media companies and celebrities to create videos for Facebook Live.

06/22/2016

Social Network Extends Video Lengths On 2 Platforms

In an attempt to catch up with its competitors, Twitter is extending its video lengths.

06/22/2016

Lineup Announced For Made In America Festival

The annual Made In America Festival will once again takeover the Benjamin Franklin Parkway on September 3 and 4.

06/20/2016

Facebook Closer To Bringing Virtual Reality To The Masses With New Feature

The social network says it’s introducing 360 photos so users can share more immersive views of their world.

06/17/2016

Social Media Dependence Takes Center Stage In Philadelphia Play

The stage comedy opening Saturday night in Philadelphia is called “Muddled.”

06/17/2016

Twitter Launching New Way For Advertisers To Target Emoji Users

Brands advertising on Twitter can use emojis to bolster their campaigns.

06/16/2016

Big Player In Digital Media Declining Ad Dollars In Support Of Trump

Buzzfeed has pulled out of a million dollar ad deal with the RNC because of the “tone and substance” of Donald Trump’s campaign.

06/08/2016

Sexual Assault Sentencing Sparks Social Media Outrage

A victim’s impact statement posted on social media from a case in California has drawn strong reaction worldwide.

06/06/2016

The Roots Return To Philly And Bring Special Guest For Upcoming Roots Picnic

The 9th annual all day concert will take over Festival Pier this Saturday.

06/03/2016

Social Networks Cracking Down On Hate Speech

Facebook, Twitter, and YouTube have agreed to review a “majority” of flagged content within 24 hours and if necessary– remove it.

05/31/2016

Digital Influencers Becoming Major Part Of Marketing, Advertising

Brands and businesses are discovering that one of the best ways to target audience groups, drive awareness, and increase engagement is by creating partnerships with select social media influencers.

05/25/2016

Twitter Will Stretch Its 140-Character Limit

Rumors have persisted for months that Twitter was looking to move beyond its 140-character limit.

05/24/2016

Organizers Announce Welcome America! Concert Details

City officials and organizers of Wawa Welcome America! gathered at the Visitors Center to announce details for this year’s July 4th celebration including the musical lineup.

05/20/2016

More Fireworks, New Concerts Highlight Philly’s Welcome America! Festival

The annual festival celebrates Philadelphia’s unique role as America’s birthplace with 35 events and 100 hours of activities

05/19/2016

LinkedIn Says Data Breach Is Much Worse Than Initially Thought

LinkedIn has admitted that tens of millions more accounts than first thought may have been compromised in an attack four years ago.

05/18/2016

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