Melony Roy

roy melony 300 Melony Roy Melony Roy is the social media editor for KYW Newsradio 1060, supervising the station’s Twitter, Facebook, and other interactive media branding efforts.

In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.

Her beat has sent to Austin, Tex., for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.

Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.

She also was the founding executive producer of, an online radio station heard around the world that is dedicated to fun in the city.

Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.

A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University.  She is vice president of social media for the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.

Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix.  She resides in  Philadelphia.

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Curalate CEO Apu Gupta at the announcement.
(credit: Melony Roy)

Visual Marketing Startup Named First Local Official Technology Provider For DNC

Curalate, a leading tech startup in Philadelphia, has been announced as the first local official technology provider of the Democratic National Convention, joining AT&T, Microsoft, and LG.


Sgt. Eric Gripp prepares for upcoming DNC in Philadelphia. Photo credit: KYW's Melony Roy

Philadelphia Police Department Prepares For Their Social Media Campaign During DNC

He says their social media strategy for the DNC isn’t going to be any different than what they do for any other event. But he is working with other city officials.


An editor watches a video on July 7, 2016 in Washington, DC, showing the dying moments of a black man man shot by Minnesota police after being pulled over while driving. 
A woman, identified on her Facebook page as Lavish Reynolds, livestreamed her boyfriend's dying moments after a new police shooting a day after a similar event in Louisiana. Police confirmed the shooting by an officer. Family and activists identified the victim as school cafeteria worker Philando Castile, 32. Castile can be seen in the driver seat, large blood stains spreading through his white shirt. Reynolds sat next to him and her young daughter was also traveling in the car. / AFP / STF        (Photo credit should read STF/AFP/Getty Images)

Minnesota Shooting: How Will New Social Media Features Influence Police, Prosecutors, and Public?

The 10-minute video was streamed and narrated by Castile’s girlfriend on her smartphone.


(credit: LIONEL BONAVENTURE/AFP/Getty Images)

Aw, Snap! Parents Begin Flocking To Snapchat

Since its launch five years ago, Snapchat has become very popular with teens and college age students. Now, parents have started to invade the messaging app.


A panel discussing producing engaging content during Social Media Day in Philadelphia. (Credit: Melony Roy)

#SMdayPHL: Social Media Day Celebrated In Philly

Every day is essentially Social Media Day, but June 30th marks the seventh global celebration.


(credit: Melony Roy)

Summer Learning Program Encourages Students To Explore Wonders Of Science

Science in the Summer is a free, enrichment program for elementary students. It has more than 150,000 alumni to date.


The Roots perform at Party on the Parkway. (Credit: Kristen Johanson)

New Acts And More Music Expected At America’s Biggest Birthday Party This Year

Leon Bridges, The O’Jays, Harold Melvin’s Blue Notes and The Intruders are some of the July Fourth acts on the Parkway for the Sound of Phladelphia tribute before the fireworks.


WASHINGTON, DC - June 23:  A supporter watches the proceedings being streamed live from the House floor by Democrats taking part in a sit-in on the House Chamber outside the U.S. Capitol on June 23, 2016 in Washington, DC. (Photo by Pete Marovich/Getty Images)

Social Media Plays Key Role In Democratic Congressional Sit-In

Live-streaming services Periscope and Facebook Live proved to be a valuable tool.


(Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

Facebook Inks Deals Worth 50 Million With Publishers And Celebs To Promote Live Streaming Product

Facebook has signed deals with with nearly 140 media companies and celebrities to create videos for Facebook Live.


(Credit: LEON NEAL/AFP/Getty Images)

Social Network Extends Video Lengths On 2 Platforms

In an attempt to catch up with its competitors, Twitter is extending its video lengths.


Made in America Festival 2015 (credit: Michael Cerio)

Lineup Announced For Made In America Festival

The annual Made In America Festival will once again takeover the Benjamin Franklin Parkway on September 3 and 4.


(Credit: Josh Edelson/AFP/Getty Images)

Facebook Closer To Bringing Virtual Reality To The Masses With New Feature

The social network says it’s introducing 360 photos so users can share more immersive views of their world.


Amanda Schoonover, Trevor Fayle (center) and Bob Heath star in Muddled, A Stage Comedy, by Josh Piven, making its world premiere June 16-26, 2016 at Drexel URBN Annex (3401 Filbert St). (credit: Photo 3 Photography.)

Social Media Dependence Takes Center Stage In Philadelphia Play

The stage comedy opening Saturday night in Philadelphia is called “Muddled.”


File photo of emojis (credit: MIGUEL MEDINA/AFP/Getty Images)

Twitter Launching New Way For Advertisers To Target Emoji Users

Brands advertising on Twitter can use emojis to bolster their campaigns.


(Photo by Spencer Platt/Getty Images)

Big Player In Digital Media Declining Ad Dollars In Support Of Trump

Buzzfeed has pulled out of a million dollar ad deal with the RNC because of the “tone and substance” of Donald Trump’s campaign.




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