Melony Roy

roy melony 300 Melony Roy Melony Roy is the social media editor for KYW Newsradio 1060, supervising the station’s Twitter, Facebook, and other interactive media branding efforts.

In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.

Her beat has sent to Austin, Tex., for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.

Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.

She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.

Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.

A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University.  She is vice president of social media for the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.

Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix.  She resides in  Philadelphia.

Follow Melony Roy on Twitter!

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STEM Vs. STEAM: Do The Arts Belong?

There’s a growing group of advocates who believe that STEM education is missing an ‘A.’

04/21/2016

File photo: Philadelphia City Hall. (credit: Paul Gluck)

DNC Launches Social Media Campaign To Find What Makes Philly Unique

With less than 100 days until the Democratic National Convention, the host committee has created a social media campaign to energize Philadelphians about the event coming to town.

04/18/2016

Alexandra Jackman (Credit: Melony Roy)

Teen Creator Of Viral Autism Awareness Video Brings Message To Philly

Alexandra Jackman stopped by Children’s Hospital on Friday to be part of a conversation about inclusion.

04/15/2016

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New Features Coming To Facebook

Chatbots, Live video, and VR technology were all on the agenda Tuesday at Facebook’s annual developer conference.

04/12/2016

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Zuckerberg Describes Facebook Live As ‘New Golden Age Of Video Online’

Facebook’s major update to its streaming service revamps its app to give live video more prominence.

04/07/2016

(credit: Facebook)

Facebook Takes Live Video To The Next Level

Like it or not Facebook’s live streaming is here to stay.

04/06/2016

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Twitter Debuts New ‘Message Button’

Twitter is rolling out a new feature that lets you instantly share a tweet via direct message.

04/05/2016

during the 2016 NCAA Men's Final Four National Championship game at NRG Stadium on April 4, 2016 in Houston, Texas.Photo by Ronald Martinez/Getty Images)

Fans, Brands And Local Celebs Take To Social Media As Nova Wins National Championship

The conversation around #MarchMadness trended on Twitter for most of the night.

04/05/2016

Philadelphia Mayor Jim Kenney

Study: Where Jim Kenney Ranks Among Other Mayors On Twitter

Philadelphia mayor Jim Kenney is among “The Tweet Elite” according to a new study, but trails other mayors in Twitter rankings.

04/01/2016

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Instagram’s New Algorithm Could Mean No More Free Ride For Brands

Brands active on Instagram are bracing for a possible dip in organic reach many experienced when Facebook changed its algorithm, fearing they will now have to pay to be seen on the service.

03/30/2016

(Credit: LIONEL BONAVENTURE/AFP/Getty Images)

Snapchat To Get Major Update

The messaging app now feels a lot like Facebook Messenger and WhatsApp.

03/29/2016

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Bernie Sanders’ Social Media Followers Are More Engaged, Study Finds

Despite having fewer followers across Facebook, Twitter, and Instagram, a new study suggests Bernie Sanders has a more engaged audience of any presidential candidate.

03/28/2016

Dance studio file photo (Credit: JOE KLAMAR/AFP/Getty Images)

Through New Tech, Montco Dance Studio Allows You To Become Part Of Action

Addicted 2 Dance in Ambler is experimenting with virtual reality to give you a peek inside the Ambler studio.

03/26/2016

Republican presidential candidates Donald Trump and Sen. Ted Cruz (R-TX)  (Photo by Joe Raedle/Getty Images)

Twitter War Between GOP Frontrunners Has Political Consultants Rethinking Social Strategy

GOP Presidential contenders Donald Trump and Ted Cruz continue to push boundaries as their Twitter feud grows more heated and personal.

03/25/2016

BRUSSELS, BELGIUM - MARCH 22:  The European Union flag flies at half mast outside EU Commission Headquarters in respect and rememberance of the victims of todays attack on March 22, 2016 in Brussels, Belgium.  
(Photo by Carl Court/Getty Images)

An Online Outpouring Of Support For Brussels

In the wake of the Brussels attack, a hashtag is trending to show support for the victims.

03/22/2016

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