Melony Roy

roy melony 300 Melony Roy Melony Roy is the social media editor for KYW Newsradio 1060, supervising the station’s Twitter, Facebook, and other interactive media branding efforts.

In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.

Her beat has sent to Austin, Tex., for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.

Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.

She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.

Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.

A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University.  She is vice president of social media for the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.

Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix.  She resides in  Philadelphia.

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(Photo credit: Streeter Lecka/ Getty Images)

Twitterverse Lights Up With Reaction to Tim Tebow News

“Tebow mania” is once again all over social media, after news that the quarterback is headed to Philadelphia.

KYW Newsradio 1060–04/20/2015

AwarenessCone creator Victoria Harris (Photo provided by Victoria)

Philly Woman Using Social Media To Bring Awareness To Safety Issue In The City

Victoria Harris created “@AwarenessCone” three weeks ago after she noticed more and more orange safety cones popping up around the city.

04/17/2015

(Photo illustration by Ed Fischer)

Latest Thorn For Video Companies: Copyright Theft Via Live Streaming

HBO has confirmed it sent takedown notices to the live video streaming service Periscope after several accounts were seen streaming Sunday’s premiere of “Game of Thrones.”

KYW Newsradio 1060–04/15/2015

(Credit: Justin Sullivan/Getty Images)

Facebook Remains The Most Used Social Media Site For Teens

The social media giant remains the most used social media site among teens ages 13 to 17, according to a new study from the Pew Research Center.

04/15/2015

(A frame from Hillary Clinton's online video announcing her run for president in 2016.)

Analyst Sees Hillary Clinton Social Media Focus As Tiny Part of a Bigger Strategy

Clinton announced her plans to run for the presidency on several social media sites. A local political consultant says a social media strategy is both critically important and totally irrelevant at the same time.

KYW Newsradio 1060–04/13/2015

(File photo. Credit: Bethany Clarke/ Getty Images)

Which Philadelphia Mayoral Candidate Most Effectively Uses Social Media?

All six of the democratic candidates are on Twitter but some are more active than others.

04/11/2015

("New Jersey Collective's" Instagram web site.)

Instagram Account Shines A Spotlight On The Garden State

“Jersey Collective” is an Instagram account that showcases the beauty of New Jersey and the many talents of the people who live there.

KYW Newsradio 1060–04/06/2015

(The "I Stand With Bob" web site.)

Online Campaign Aims to Bolster Support for Embattled US Sen. Menendez

Following yesterday’s indictment of Menendez on corruption charges, the New Jersey Democratic State Committee created a Twitter account and a hashtag: #IStandWithBob.

KYW Newsradio 1060–04/02/2015

(Images provided by Facebook)

New Facebook App Allows Users To Add To Friends’ Shared Video Clips

With Facebook’s latest video-sharing app, called “Riff,” users can add their own video onto the original.

KYW Newsradio 1060–04/02/2015

(File photo by CBS 3)

Live Streaming App Popularity Could Be Game Changer For Social Networks, Users

Live streaming apps Meerkat and Twitter-owned Periscope are the most talked about apps right now on social media.

04/02/2015

File Photo (Credit: CBS 3)

Penn Relays Rolling Out First Official Social Messaging App

The Penn Relays are partnering with a Penn startup for a new app that will be used to communicate official messages during the event.

04/01/2015

(Photo Illustration by Justin Sullivan/ Getty Images)

Report Says Facebook Meeting With News Companies About Hosting Their Content On The Social Network

Facebook is trying to partner with media outlets to place their pages inside the social network’s app but is it a win/win for both sides?

03/28/2015

Facebook CEO Mark Zuckerberg introduces a new messenger platform at the F8 summit in San Francisco, California, on March 25, 2015. AFP PHOTO/JOSH EDELSON        (Credit: Josh Edelson/AFP/Getty Images)

Facebook Announces Major Changes To Messenger App

The social networking giant has announced Messenger is becoming a massive communications hub where users will be able to do much more than chat with others.

KYW Newsradio 1060–03/26/2015

(Instagram's blog announced the new "Layout" feature.)

Instagram Adding Collage Feature To Its Photo-Posting App

With “Layout,” Instagram users will be able to build collages using photos from their camera roll, which they can then share to Instagram, Facebook, or elsewhere.

KYW Newsradio 1060–03/24/2015

(Following his online tweet, US senator Ted Cruz made a live announcement of his run for the presidency at Liberty University in Lynchburg, Va.    Photo by Paul J. Richards/ AFP/ Getty Images)

Ted Cruz Leads Presidential Pack in Use of Social Media To Announce Candidacy

US senator Ted Cruz (R-Tex.) was the first to formally announce his presidential run. And instead of a ballroom and podium, he opted for another platform: Twitter.

KYW Newsradio 1060–03/23/2015

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