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Melony Roy

roy melony 300 Melony Roy Melony Roy is the social media editor for KYW Newsradio 1060, supervising the station’s Twitter, Facebook, and other interactive media branding efforts.

In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.

Her beat has sent to Austin, Tex., for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.

Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.

She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.

Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.

A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University.  She is vice president of social media for the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.

Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix.  She resides in  Philadelphia.

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Amanda Schoonover, Trevor Fayle (center) and Bob Heath star in Muddled, A Stage Comedy, by Josh Piven, making its world premiere June 16-26, 2016 at Drexel URBN Annex (3401 Filbert St). (credit: Photo 3 Photography.)

Social Media Dependence Takes Center Stage In Philadelphia Play

The stage comedy opening Saturday night in Philadelphia is called “Muddled.”

06/17/2016

File photo of emojis (credit: MIGUEL MEDINA/AFP/Getty Images)

Twitter Launching New Way For Advertisers To Target Emoji Users

Brands advertising on Twitter can use emojis to bolster their campaigns.

06/16/2016

(Photo by Spencer Platt/Getty Images)

Big Player In Digital Media Declining Ad Dollars In Support Of Trump

Buzzfeed has pulled out of a million dollar ad deal with the RNC because of the “tone and substance” of Donald Trump’s campaign.

06/08/2016

(credit: CBS 3)

Sexual Assault Sentencing Sparks Social Media Outrage

A victim’s impact statement posted on social media from a case in California has drawn strong reaction worldwide.

06/06/2016

Photo credit: KYW's Melony Roy

The Roots Return To Philly And Bring Special Guest For Upcoming Roots Picnic

The 9th annual all day concert will take over Festival Pier this Saturday.

06/03/2016

(Photo Illustration by Justin Sullivan/ Getty Images)

Social Networks Cracking Down On Hate Speech

Facebook, Twitter, and YouTube have agreed to review a “majority” of flagged content within 24 hours and if necessary– remove it.

05/31/2016

Local digital influencer Ian Michael Crumm with Kylie Jenner at Coachella. (credit: Ian Michael Crumm)

Digital Influencers Becoming Major Part Of Marketing, Advertising

Brands and businesses are discovering that one of the best ways to target audience groups, drive awareness, and increase engagement is by creating partnerships with select social media influencers.

05/25/2016

(File photo. Credit: Bethany Clarke/ Getty Images)

Twitter Will Stretch Its 140-Character Limit

Rumors have persisted for months that Twitter was looking to move beyond its 140-character limit.

05/24/2016

Welcome America President and CEO Jeff Guaracino. (credit: Melony Roy)

Organizers Announce Welcome America! Concert Details

City officials and organizers of Wawa Welcome America! gathered at the Visitors Center to announce details for this year’s July 4th celebration including the musical lineup.

05/20/2016

(credit: Hadas Kuznits)

More Fireworks, New Concerts Highlight Philly’s Welcome America! Festival

The annual festival celebrates Philadelphia’s unique role as America’s birthplace with 35 events and 100 hours of activities

05/19/2016

(Photo Illustration by Justin Sullivan/Getty Images)

LinkedIn Says Data Breach Is Much Worse Than Initially Thought

LinkedIn has admitted that tens of millions more accounts than first thought may have been compromised in an attack four years ago.

05/18/2016

One of the "Creative Africa" exhibits at the Philadelphia Museum of Art.
(credit: Melony Roy)

African Art Showcased In New Exhibit At Philadelphia Museum Of Art

With “Creative Africa,” the Philadelphia Museum of art is celebrating African art and design with five distinct exhibitions, ranging from fashion and photography, to architecture and centuries-old sculptures.

05/13/2016

File photo of Facebook CEO Mark Zuckerberg. (credit: KIMIHIRO HOSHINO/AFP/Getty Images)

Facebook Comes Out Swinging Against Political Bias Claims

Facebook CEO Mark Zuckerberg say his company is investigating a report accusing it of a liberal news bias.

05/13/2016

Facebook CEO Mark Zuckerberg introducing a new messenger platform. (File photo credit: Josh Edelson/AFP/Getty Images)

Chatbots Popping Up Everywhere, Should Your Business Jump On Board?

Companies are embracing “chatbots” in hopes of enabling more interaction with customers.

05/12/2016

(credit: Melony Roy)

Eagles DE Connor Barwin Helps Philadelphia Promote Tree Giveaway Program

Eagle’s defensive end Connor Barwin was on hand to help plant a tree at the home of the winner of the #PhillyTreeTrek social media contest.

05/09/2016

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