Melony Roy

roy melony 300 Melony Roy Melony Roy is the social media editor for KYW Newsradio 1060, supervising the station’s Twitter, Facebook, and other interactive media branding efforts.

In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.

Her beat has sent to Austin, Tex., for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.

Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.

She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.

Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.

A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University.  She is vice president of social media for the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.

Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix.  She resides in  Philadelphia.

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(Photo credit should read SAUL LOEB/AFP/Getty Images)

Social Media Reacts To DNC, Calls Tim Kaine A ‘Corny Dad’

The Democratic National Convention may be over but social media is still abuzz.

KYW Newsradio 1060–8 hours ago

KYW social media editor Melony Roy in Facebook's mini oval office at the DNC. (credit: Melony Roy)

Facebook Sets Up Shop At DNC

Social media now plays a key role in the election process — and the world’s largest social network is Philadelphia for the Democratic National Convention.

07/27/2016

(credit: Kristen Johanson/KYW Newsradio)

With DNC Underway, Host Committee Is Ready To Show Off Philadelphia

They will be posting, tweeting, sharing about why they love Philadelphia.

07/25/2016

Just ahead of the 2016 World Youth Day, more and more pilgrims arrive to Krakow.
 (Photo by Artur Widak/NurPhoto via Getty Images)

Philly Based Companies Help Connect Catholics For World Youth Day

The organizers of World Youth Day commissioned an app called Pilgrimage.

07/24/2016

Photo credit: The Franklin Institute

Local Students Rewarded With STEM Educational Tour Through California

Inspired by its current exhibition “The Science Behind Pixar”– The Franklin Institute has partnered with T-E Connectivity to send three local students on a STEM education tour in California.

07/15/2016

(credit: Ryan Anson/AFP/Getty Images)

Could Sharing Your Netflix Password Make You A Federal Criminal?

These days, sharing one’s Netflix or Hulu password with a friend or family member is somewhat of a common practice, but under a new federal ruling it could be a crime.

07/12/2016

Curalate CEO Apu Gupta at the announcement.
(credit: Melony Roy)

Visual Marketing Startup Named First Local Official Technology Provider For DNC

Curalate, a leading tech startup in Philadelphia, has been announced as the first local official technology provider of the Democratic National Convention, joining AT&T, Microsoft, and LG.

07/11/2016

Sgt. Eric Gripp prepares for upcoming DNC in Philadelphia. Photo credit: KYW's Melony Roy

Philadelphia Police Department Prepares For Their Social Media Campaign During DNC

He says their social media strategy for the DNC isn’t going to be any different than what they do for any other event. But he is working with other city officials.

07/10/2016

An editor watches a video on July 7, 2016 in Washington, DC, showing the dying moments of a black man man shot by Minnesota police after being pulled over while driving. 
A woman, identified on her Facebook page as Lavish Reynolds, livestreamed her boyfriend's dying moments after a new police shooting a day after a similar event in Louisiana. Police confirmed the shooting by an officer. Family and activists identified the victim as school cafeteria worker Philando Castile, 32. Castile can be seen in the driver seat, large blood stains spreading through his white shirt. Reynolds sat next to him and her young daughter was also traveling in the car. / AFP / STF        (Photo credit should read STF/AFP/Getty Images)

Minnesota Shooting: How Will New Social Media Features Influence Police, Prosecutors, and Public?

The 10-minute video was streamed and narrated by Castile’s girlfriend on her smartphone.

07/07/2016

(credit: LIONEL BONAVENTURE/AFP/Getty Images)

Aw, Snap! Parents Begin Flocking To Snapchat

Since its launch five years ago, Snapchat has become very popular with teens and college age students. Now, parents have started to invade the messaging app.

07/06/2016

A panel discussing producing engaging content during Social Media Day in Philadelphia. (Credit: Melony Roy)

#SMdayPHL: Social Media Day Celebrated In Philly

Every day is essentially Social Media Day, but June 30th marks the seventh global celebration.

06/30/2016

(credit: Melony Roy)

Summer Learning Program Encourages Students To Explore Wonders Of Science

Science in the Summer is a free, enrichment program for elementary students. It has more than 150,000 alumni to date.

06/29/2016

The Roots perform at Party on the Parkway. (Credit: Kristen Johanson)

New Acts And More Music Expected At America’s Biggest Birthday Party This Year

Leon Bridges, The O’Jays, Harold Melvin’s Blue Notes and The Intruders are some of the July Fourth acts on the Parkway for the Sound of Phladelphia tribute before the fireworks.

06/28/2016

WASHINGTON, DC - June 23:  A supporter watches the proceedings being streamed live from the House floor by Democrats taking part in a sit-in on the House Chamber outside the U.S. Capitol on June 23, 2016 in Washington, DC. (Photo by Pete Marovich/Getty Images)

Social Media Plays Key Role In Democratic Congressional Sit-In

Live-streaming services Periscope and Facebook Live proved to be a valuable tool.

06/23/2016

(Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

Facebook Inks Deals Worth 50 Million With Publishers And Celebs To Promote Live Streaming Product

Facebook has signed deals with with nearly 140 media companies and celebrities to create videos for Facebook Live.

06/22/2016

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