In addition to creating much of the interactive content on KYW’s social media platforms, Roy informs listeners through her on-air reports covering social media trends, breaking news, and interactive media’s influence on their daily lives.
Her beat has sent to Austin, Tex., for the 2015 SXSW (South by Southwest) interactive media conference, and she also covered the Forbes “30 Under 30” conference here in Philadelphia.
Roy has risen through the KYW ranks, joining the station in October 2006 as a desk assistant, working behind the scenes on story production, including as producer for a one-on-one interview with then-presidential candidate Barack Obama.
She also was the founding executive producer of HearPhilly.com, an online radio station heard around the world that is dedicated to fun in the city.
Since being named to her current position, Melony Roy has grown KYW’s social media followings to the largest among the CBS-owned radio news stations, surpassing the followings of news stations in the larger markets of New York, Los Angeles, Chicago, and San Francisco.
A native of Camden, NJ, Roy graduated from Camden Catholic High School and received a bachelor’s degree in communications from Seton Hall University. She is vice president of social media for the Philadelphia Association of Black Journalists (PABJ), and a member of the National Association of Black Journalists (NABJ) and Alpha Gamma Delta sorority.
Melony is a pop culture enthusiast who in her spare time enjoys traveling, live music, and binge-watching TV shows on Netflix. She resides in Philadelphia.
Live-streaming services Periscope and Facebook Live proved to be a valuable tool.
Facebook has signed deals with with nearly 140 media companies and celebrities to create videos for Facebook Live.
In an attempt to catch up with its competitors, Twitter is extending its video lengths.
The annual Made In America Festival will once again takeover the Benjamin Franklin Parkway on September 3 and 4.
The social network says it’s introducing 360 photos so users can share more immersive views of their world.
The stage comedy opening Saturday night in Philadelphia is called “Muddled.”
Brands advertising on Twitter can use emojis to bolster their campaigns.
Buzzfeed has pulled out of a million dollar ad deal with the RNC because of the “tone and substance” of Donald Trump’s campaign.
A victim’s impact statement posted on social media from a case in California has drawn strong reaction worldwide.
The 9th annual all day concert will take over Festival Pier this Saturday.
Facebook, Twitter, and YouTube have agreed to review a “majority” of flagged content within 24 hours and if necessary– remove it.
Brands and businesses are discovering that one of the best ways to target audience groups, drive awareness, and increase engagement is by creating partnerships with select social media influencers.
Rumors have persisted for months that Twitter was looking to move beyond its 140-character limit.
City officials and organizers of Wawa Welcome America! gathered at the Visitors Center to announce details for this year’s July 4th celebration including the musical lineup.
The annual festival celebrates Philadelphia’s unique role as America’s birthplace with 35 events and 100 hours of activities