PHILADELPHIA (CBS) — Snapchat, a leading social media platform, has learned a hard lesson at a high price following a celebrity-related blunder.

Facebook Rapidly Losing Users To Snapchat

Rihanna took to Instagram and asked her fans to delete “Snapchat” after the app ran an ad that mocked her domestic violence history with fellow singer Chris Brown.

The singer’s Instagram post is reportedly the cause of a dive in Snapchat’s revenue by about $800 million.

The ad was for a video game called “Would You Rather.” It asked users if they’d rather slap Rihanna or punch Chris Brown.

Twitter, Snapchat Adopt New Looks To Attract More Users

Snapchat quickly apologized, saying the advertisement was “disgusting” and “should have never appeared.”

More From CBS Philly

Latest Videos
Latest Forecast
Weather App

Watch & Listen LIVE