BRIGANTINE, NJ (CBS) — Some embarrassing video from the Jersey Shore is going viral.

A video posted to Facebook on Monday shows a pickup truck on the north end of Brigantine stuck in the surf.

READ: Infant Casket With Human Organs Inside Found On North Philly Sidewalk

People on the beach say the driver was launching a waverunner when he apparently backed into the water a bit too far.

Eventually, a tow truck had to come and save the vehicle from being swallowed by the ocean.

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