PHILADELPHIA (CBS) –– A new habanero pepper is hitting the market this weekend.
The pumpkin habanero is said to have more heat than a bell pepper but less heat than a typical habanero.
It’s the first of its kind — developed through the Rutgers exotic pepper breeding program.
The new hot pepper was developed to appeal to New Jersey’s growing ethnic communities.
If you want to get a taste, it goes on sale this Saturday at Rutgers Day.