AUSTIN (CBS) — A promotional event for a radio station in Texas is asking contestants to take their love of cars to the next level.

In order to win a car, 20 people have puckered up and are trying to keep their lips locked on a KIA Optima for as long as possible.

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This endurance competition will go on until one winner is left.

The contest started Monday at 8 a.m. and at last check — 15 people are still kissing the car.

The contest, called Kiss a Kia, is being hosted by 96.7 KISS FM at the Southwest Kia in Round Rock.

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