After More Than 20 Years, Taco Bell Unveils New Logo, Flag Ship Restaurant

PHILADELPHIA (CBS)—Taco Bell is refreshing their brand with a revamp to their 21-year-old logo.

The changes comes as the company debuts their 7,000th restaurant– located along the Las Vegas strip.

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” said Taco Bell CMO, Marisa Thalberg. “This flagship restaurant is our ultimate expression of the Taco Bell brand, and lifestyle.”

The restaurant will offer a dining atmosphere fit for the lifestyle of the Vegas Strip with an experiences unique to Taco Bell Cantinas:

RETAIL:

Customers can now purchase exclusive Taco Bell merchandise and memorabilia in the restaurant, such as newly designed brand merchandise, ranging from hats, shirts and bags to bikinis, rings and sweatshirts.

FREEZE WALL:

Eight Freeze drink taps will line the back wall with the flavors: Margarita, Cola, Pina Colada, Lemonade, Orange, Baja Blast, Cherry and Blue Raspberry.

Customers can even add alcohol to their drink.

TECHNOLOGY:

The flagship restaurant will feature digital menu boards and digital ques to monitor your order process, in addition to portable ordering tablets to reduce wait times.

TRANSPARENCY

An open kitchen design and food served in open-faced baskets gives customers a look inside Taco Bell’s quality ingredients.

“Building new restaurants is a key component to the overall growth and evolution of Taco Bell,” said Brian Niccol, Chief Executive Officer at Taco Bell Corp. “Great design, great food and great economics are at the heart of our growth.”

The previous Taco Bell logo made its debut back in 1995.

Taco Bell says they plan to grow the brand into a $15 billion company by 2022, while adding 2,000 new restaurants globally and 100,000 new jobs in the U.S.

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