By Andrew Porter

PHILADELPHIA (CBS) — The NFL ratings are down.

In the all important 18 to 49 demographic, ratings are reportedly down 12 to 16 percent for Thursday, Sunday, and Monday night games. Speculation on why ranges from Colin Kaepernick, to Donald Trump, to the Red Zone channel.

Interestingly, the NFL sent out a memo to all teams this week threating to fine them if they over-post moving in-game content on their social media accounts, according to The league deemed this video to be “anything that moves,” according to

Teams will be “largely limited to re-posting from the NFL’s own accounts (with some allowance for approved content on Snapchat)” starting on October 12th, Albert Breer of Monday Morning QB writes. 

A first-time offense will cost teams $25,000, a second-time offense will cost them $50,000, and a third-time offense cost them up to $100,000 and the loss of rights to post “league-controlled content.”

More From CBS Philly

Latest Videos
Latest Forecast

Watch & Listen LIVE