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By Dr. Brian McDonough

KYW’s Medical Reports Sponsored By Independence Blue Cross

By Dr. Brian McDonough, Medical Editor

PHILADELPHIA (CBS) — E-cigarettes are becoming a greater health issue in this country and there is definitely money to be made by the sale of e-cigarettes.

The FDA has been tasked with regulating the products, but researchers reporting in the Journal JAMA Pediatrics warn that not enough may be getting done and say if the FDA is serious about limiting the uptake of e-cigarettes by young people, it must address its failure to restrict advertising aimed at teens and young adults, as well as ban flavorings that attract them to the products.

A piece of legislation called the deeming rule allows the FDA to regulate e-cigarettes, pipe tobacco, hookah tobacco and cigars —all of which have significant negative impact on health. The rule has banned sales of e-cigarettes and the other products to minors and it will also require warning labels and prohibit health claims on the products.

The concern is the rule did not extend the ban by congress on television advertising to vaping products or otherwise limit marketing that targets teens and young adults.

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