CBS Launches Social Activation That Determines What Kind Of Juror Users Would Be Ahead Of New Show "Bull"

PHILADELPHIA (CBS) – Curious as to what kind of juror you are? Now you can find out.

To promote its new drama series, "Bull," CBS has launched a digital experience which uses an innovative algorithm that profiles and interacts with users in real time on Twitter.

CBS partnered with Vigiglobe, a specialist in real-time social media analytics, for its "What Type Of Juror Are You?" digital activation.

The activation mirrors the approach applied by character Dr. Jason Bull, a successful trial consultant on the CBS show.

To participate, send a tweet to @BullCBS with the tag #DrBullReadsYou.

Would Dr. Bull Put You On A Jury? Let a master jury consultant profile you: https://t.co/btc0SrkncW #Bull pic.twitter.com/tM9D5hFzbV

— Bull (@BullCBS) September 15, 2016

Dr. Bull scans the participant's previous tweets and tweets back a personalized analysis about the kind of juror the person might be.

The categories of jurors are BelievaBULL, GulliBULL, ReasonaBULL, DependaBULL, NoBULL or SwayaBULL.

The user can then share their results on social media.

BULL premieres Tuesday, Sept. 20 (9:00-10:00 PM, ET/PT).