Funeral Parlor's Reverse Psychology Ad Tells Drivers To 'Text And Drive'

By Chelsea Lacey-Mabe

PHILADELPHIA (CBS) -- A Canadian funeral parlor is using some reverse psychology to get people to stop texting and driving.

The billboard, which sits along the Gardiner Expressway in Toronto, reads "Text and Drive" with the logo for Wathan Funeral Home displayed underneath.

However, the real brains behind the message is the Montreal office of agency, John St. They created the funeral home and the billboard as a public service announcement to catch motorists' attention in a way that will make people listen.

The funeral home may be made-up, but they're serious about the issue.

The agency even made up a website for Wathan with facts about collisions involving inattentive drivers that they disguised as links to pick out funeral flowers and caskets.

"We're just trying to get Canadians to stop texting and driving, which, if current trends continue, is expected to exceed fatalities from drinking and driving as early as next year," reads a statement on the site. "And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel."