Why Experts Say First Lady's 'Let's Move' Initiative Won't Work

KYW's Medical Reports Sponsored By Independence Blue Cross

By Dr. Brian McDonough, Medical Editor

PHILADELPHIA (CBS) -- You have probably heard about First Lady Michelle Obama's "Let's Move" public health initiative.

It has gotten a great deal of attention in the press, but is it successful? According to some public health experts, initiatives like this, no matter how well designed or well-intended, aren't expected to win the fight against obesity because they require high levels of personal resources.

Scientists actually come down on the side of another approach to losing weight, limiting people's choices rather than relying on their self-motivation. In many European countries, we are seeing a move to regulating how stores sell unhealthy foods. It is definitely a difference in perspective and approach.

Will people do better if given fewer opportunities to make poor choices, or will they do better if given education to make better choices with all options available?