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Instagram Changing Its Newsfeed To Algorithm Based Largely On Popularity

By Melony Roy

PHILADELPHIA (CBS) --Facebook was the first social network to switch to an algorithm, then Twitter, and now Instagram is the latest platform to change its newsfeed.

Instagram has announced plans to begin testing an algorithm-based personalized feeds for users, similar to one already used by its parent company Facebook.

Shifting away from the reverse chronological order that the service has used since it began in 2010, Instagram will now place photos and videos it thinks you will most likely want to see from the people you follow toward the top of your feed, regardless of the time those posts were originally shared.

In a blog post, the company says people miss on average 70 percent of their Instagram feeds and that the change is about making sure that the 30 percent you see is the best 30 percent possible. So, If your favorite musician shares a video from last night's concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in.

Users can expect to see this new experience in the coming months.

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