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3 On Your Side: Data Breaches Not Changing Most Shoppers' Habits

By Jim Donovan

PHILADELPHIA (CBS) -- Most Americans know about large data breaches that have affected a number of retailers, banks and online sites over the past year.

But as 3 On Your Side consumer reporter Jim Donovan finds, that's not changing the majority of shoppers' habits.

Charles Goldfine says he's not worried about anyone getting hold of his secure information online.

"I think there is a possibility it will happen to me and if it does I'll deal with it but the likelihood is that it won't," said  Goldfine.

He's not alone.

A new survey from the information technology security association ISACA says 94 percent of consumers are familiar with security breaches that came to light over the past year at retailers including Target and Home depot.

Three quarters of those surveyed say they're concerned.  But many are not doing much about it.

The study shows only 45 percent of consumers changed their online passwords or pin numbers.

Just 28 percent shopped less at retailers affected by data breaches.

Twenty-three percent used cash more often instead of credit cards and only 15 percent made fewer online purchases on their mobile devices.

"People want to do the right things but they have to get beyond this complacency and convenience factor," said John Pironti with ISACA.

Bianca Frederick is taking no chances.

"I try to make sure my passwords and my user names are different for different credit cards sites," said Frederick.

ISACA recommends that consumers use passwords that are strong and unique. They also recommend using security software to protect your information.

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