Sixers Debut New Ben Franklin Logo

PHILADELPHIA (CBS) — A new alternate logo will debut for the Sixers this season. The team is paying homage to the city’s history by depicting Benjamin Franklin in a new logo that will appear on team memorabilia this upcoming season.

Click here to see the new Ben Franklin Sixers logo.

The logo depicts the American icon valiantly leaping forward wielding a basketball as he dons his 76ers coat.

The logo can now be seen through the team’s website and is available for purchase on Adidas T-shirts. While the image will serve as the team’s secondary logo, there are no indications that it will appear on in-game apparel at any time soon.

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