By Melony Roy
ATLANTIC CITY, N.J. (CBS) — To attract more tourists and broaden Atlantic City’s image beyond gambling, social media now plays a bigger role in the “Do AC” advertising campaign.
Despite casino closings and bankruptcies (see related stories), non-gaming revenue is up in Atlantic City
“We’re seeing close to one billion — yes, one billion — dollars being spent in non-gaming amenities, and that’s dining, shopping, and bottle service. And it’s great dinners,” says Jeff Guaracino, chief strategy officer for the Atlantic City Alliance.
“It is no surprise to anyone that gaming nationally, including in Pennsylvania, is starting to decline,” Guaracino notes. “What we’re looking to do is to reach new visitors, to explain the new Atlantic City.”
So, he says, they’ve introduced the “Do AC” bus, which will be all over Philadelphia this month.
“It’s kind of a mobile billboard as well as a nightclub on wheels, but it’s also a social media generator,” Guaracino says. “When you see the ‘Do AC’ bus, that’s really not about the bus. It’s about the social media going on inside and outside, and in AC.”
The bus contains a bar and a disk jockey.
You can follow the activities of the bus on Facebook, Instagram, and Twitter with the hashtag #DoACNightlife.